Strategic marketing advice to help you connect with and inspire your audiences to act.

Below are some of the ways EmpathyArc can help with your marketing mix:

• Developing an actionable multi-channel marketing strategy for your organisation. With SMART objectives, budget recommendations, audience personas and segments, the right channel and media mix, planned campaign activities and measurable results.

• Expert support and advice on specific aspects of your marketing strategy including:

  • value propositions

  • brand awareness

  • case studies and stories

  • acquisition and retention campaigns

  • lifecycle communications

  • social media marketing

  • email marketing

  • web optimisation

• Help to cut through the jargon, competing claims and concerns around fast-evolving AI tools with clear, practical guidance on how AI can support the human-led decisions that shape your marketing strategy.

A coherent and authentic brand narrative to help your audiences understand and connect with what you do, how you do it, and the difference you make.

Below are some of the ways EmpathyArc can help with developing your brand narrative:

• Discovering and defining your unique brand values, voice and story; and developing a compelling value proposition to garner trust, reciprocity and recognition in your community.

• Crafting a clear, compelling case for support to articulate the need for funding and the impact of your work.

• Gathering and writing case studies and person-centred stories that demonstrate the value and impact of your work.

• Developing an actionable marketing plan for your brand activation and awareness campaigns.

• Conducting a brand audit, to identify any gaps or inconsistencies

Person-centred, inspiring copy and content to tell your story and capture the hearts and minds of your audiences

Below are some of the ways EmpathyArc can help develop your copy or content:

• Creating an actionable and scaleable content strategy, to bring structure and purpose to your content.

• Developing a tone of voice and messaging framework that resonates with your audiences, and creates a coherent experience.

• Copywriting and content creation for marketing, advocacy, fundraising and lifecycle communications.

• Sensitively gathering and writing first-person stories.

• Crafting key messages and messaging frameworks.

• Writing, editing and proofreading long and short form copy.

• Checking that your content is SEO optimised, platform and channel appropriate.